When you are trying to impress clients or customers, you want to give people the confidence to trust you and spend money with you. A growing business might struggle to have enough capital to have a really swanky office like internet giant Google, but there are a number of fixes that even the smallest businesses can take advantage of. It’s all about branding, and making it stand out and be remembered. Without development, your brand can turn people off your company immediately; even though people say “don’t judge a book by its cover”, this can be done very quickly with businesses. If you are looking to grow your business this year with the right type of customers, here are a few tips you could implement…
Get business cards
The first step is to get some custom made business cards for you and your key staff members. This is so you can give out cards when you are networking or at an industry event. These cards will be helpful so people remember your name and company, as well as details on how to contact you. Many people these days will import the data from your business card into their smartphone using an app, but it’s still nice to have something tangible to give them. Custom designed cards look more professional than those done by the likes of VistaPrint as you can choose your colours, card and look without being restricted by templates.
Get window graphics
If you have a business premises, a sign or window graphics can work wonder for passing trade. Something bold may stick in the minds of people who are walking past, leading them to check out your business online when they return home. This online and offline mix can help to provide people with enough brand reminders and information to make a sale, or simply become a lead. There are companies who specialise in creative development in London and the rest of the UK who can help with designing these graphics.
Get a better email signature
Whilst we’re on the topic of online marketing, why don’t you get your email signature revamped? People often accept emails without an email signature when you are sending it off your mobile device (provided it says “Sent from my iPhone” or similar) but in order to look professional you should have a proper signature from your desktop email client. There are a number of ways to do this, but a preferred option for many is attaching a html file to their email signature options which can be updated externally; great if you have a creative agency doing work for you. Make sure your signature loads successfully in different email programmes to provide the best effect for your clients.