Getting everybody to pull in the same direction within a company is a difficult task. While many businesses would like to assess and appraise their employees’ work it just isn’t logistically or monetarily possible. This doesn’t mean that it is impossible to incentivise employees to reach for their own personal best, however. Just as incentives can be used to encourage people to engage customers in market research, it can be used to engage employees in their own abilities. Employee motivation has long been a difficult subject, a conundrum that needs a proper solution to keep people from feeling as if their contribution doesn’t count when it does. It can also keep them from feeling like they are stuck in a dead end job or working into a black hole. Everybody needs to feel a sense of progression and, if possible, self-improvement.
Fortunately there are very effective ways to reinforce positive routines and encourage more of them. This can naturally lead onto better levels of staff motivation, people who are more pro-active and will offer more of themselves while also being able to speak on behalf of the company and its values. Many people will not actively do this, instead absolving themselves of the responsibility often rationalising that others will do it. Getting people to take an interest in the company ethos and what it is trying to achieve because they view it as an extension of themselves is a very effective tool that could improve a business across the board.