There is no denying that women are significantly influencing the field of digital marketing. Women have been taking on leadership positions in the industry more frequently in recent years, and they are swiftly leaving their imprint. Women are known for their propensity for relationship building and multitasking, and these traits are proving to be quite helpful in the field of digital marketing.
Women are also altering the strategy used in digital marketing. Digital marketing used to frequently be thought of as an addition to traditional marketing strategies. Women, however, have significantly contributed to changing this perspective and making digital marketing the focal point of many businesses’ marketing strategies. Aprajita Kohli, CEO at Megrisoft believes women in tech can be a great asset for organisations.