Leaflet distribution has the potential to be one of the most lucrative aspects of your marketing strategy. It’s relatively affordable, has a good outreach, works excellently well locally and it’s now quite easy to get started. Look online and you’ll find leaflet printing companies, who do all they can to make designing and printing leaflets as easy as possible.
Sounds good, but what about the environmental impact? More and more businesses are focusing on environmental issues, and understand that their customers factor in green-awareness to their buying habits. A greener way of doing business is usually a more efficient way, and so companies who are committed to being green are more likely to save money.
How does printing leaflets fit into a business’s green strategy? Well it all depends on what printers in London you choose, however when choosing a green aware leaflet printer look for the following:
Look for FSC (Forest Stewardship Council) membership. The FSC is responsible for ensuring that forests around the world are protected, and that products used for printing come from protected forests. By “protected” we mean forests that are properly managed and sustainable.
Look for greener printing methods too. For example, a printer might use chemical free plates or vegetable based inks. These might seem like relatively small things, however they can add up to make a real difference in terms of environmental impact.