Starting a business that is related to the wedding industry is a very exciting idea, and becoming a wedding planner is the height of that excitement. There are few things in life that are more rewarding than planning every detail a wedding from start to finish and everything coming together perfectly. If you are considering becoming a wedding planner, then you probably have a passion for weddings and romantic occasions which will be heavily rewarded with this type of career. However, it is important to understand the different facets of the wedding industry and running your own business if you hope to be successful and actually make a living. The best way to make sure you don’t get in over your head is to have a solid business plan that has thoroughly been researched before you start spending money on marketing the business.
The best way to be successful in any business is to know how it works inside and out; and being a wedding planner is no exception. You should see if there are courses available on wedding planning, customer relations, or basic business skills at a local community college. You can optionally see if you can intern with a wedding planner that has been in business for a while to learn the ropes first-hand.
Legitimize Your Business
When you decide it’s time to officially go into business, you will want to do it in a fully legitimate way. There are business lawyers and websites that can guide you through the process of registering your business name and filing as a limited liability corporation. Registering your business in a legitimate way not only looks more professional to your clients, but it will also protect you in the event that there is some sort of legal problem down the line.
Brand Your Business
Branding your business is important to set you apart from the competition. When people hear your business name, you want them to associate it with a great reputation and overall value. This is especially true in the wedding planning business because the whole premise is about style. Couples want to be able to rest assured that you are going to make their wedding beautiful and fun, and good branding can give them that peace of mind.
Offer Something Unique
Along with branding, you want to offer something that is unique and no other wedding planners in your area presenting as an option. This could be something as simple as using wedding sparklers as part of the celebration or something as complex as being an expert in sky diving weddings. No matter what signature items you choose to offer, they will create a special portfolio that no other wedding planner can match.
Develop a Marketing Strategy
Marketing is very important to all types of business, but it is uniquely important if you are a wedding planner. As a wedding planner, you are offering a service that most brides will only be shopping for once in their life, so repeat business is almost completely null and void. However, word-of-mouth advertising is very high in the wedding industry, so you want to make sure you do a great job. Make sure you have plenty of business cards and a great website that is easy to find so you can get as many of those soon-to-be-brides as possible.