E-mail marketing is still undervalued by some businesses. Instead they choose only to focus on SEO or social media marketing. They’re missing a trick, and e-mail marketing mightn’t have the glamour of SMM but it certainly does have the efficacy, as long as you do it right.
Take it Seriously
Possibly the best bit of advice is to take e-mail marketing seriously. You might find that it becomes the most important dimension of your overall e-mail marketing campaign. It does take serious amounts of effort and a lot of testing to produce the perfect e marketing campaign.
A Seasonal Push
It all depends on the nature of your business, and your customers, however generally speaking e-mail marketing campaigns work really well if they have a seasonal impetus. Your e-mail marketing campaign might consist of, for example, corporate Christmas e cards and electronic business holiday e cards.
The Personal Touch
Bad marketing e mails get labelled as spam and this reflects very badly on your brand. In order to distance your e-mail marketing campaign from spam correspondence you should try and personalise. This could be something as simple as including a person’s name, perhaps even a targeted special offer, which can
make all the difference.
The moral of the story is that e-mail marketing can be one of the most cost effective forms of marketing at your disposal, as long as you’re prepared to invest in it
and think about it.
