Although we do business in an increasingly digital landscape, there is definitely still a place for “snail mail.” “Snail mail” is perhaps a bit of a misnomer, and it fails to hint at the tremendous power real mail can still have in the modern age. This is particularly true when we’re talking about direct mail marketing.
What is Direct Mail Marketing?
Direct mail marketing is about posting marketing materials to your chosen demographic, this could include flyers, brochures or leaflets. There are lots of benefits to direct mail marketing and bulk mailing: for example, it is very high impact and relatively cost effective. When compared to e-mail marketing, for example, it can be much more effective too.
Streamlining the Process
One of the potential drawbacks with direct mail marketing is the logistics that are involved. Traditionally, you’ll need to research your demographics, stuff envelopes, frank these envelopes and organise postage. Thankfully, direct mail no longer warrants this multi-step process, and there are practical solutions.
For example, you can essentially send mail online. We’re not talking about sending e-mails here, rather arranging your direct mail campaign online and outsourcing the physical side of things, for example, the stuffing, franking and delivery of post.
From your perspective, the process is not too different from sending an electronic correspondence; however, from the hybrid mail companies perspective they are organising and delivering a direct mail campaign. I.e. your direct mail campaign benefits from the best of both worlds.