We live in a world where there is a kind of duality about how we send and receive information. These days, the bulk of information is sent over the internet, as eshots, e-mails or IMs. However, in terms of its impact, there is still very much a place for real, physical mail. This is especially true when we’re talking about marketing, and paper, “through the letterbox” marketing is still considered to be very effective. Other kinds of paper business correspondence include payslips, reminders etc.
What is Hybrid Mail?
Hybrid mail is an attempt to combine the convenience of electronic mail with the high impact of paper correspondence. It does this by offering online functionality which enables clients to send their paper campaigns within just a few mouse-clicks. They can do this using an online client, and it’s not much different to building and sending e-marketing materials.
What are the Benefits?
There are lots of benefits to using this kinds of mailing service. For one, it can save you lots of time. No more stuffing envelopes or printing out documents and the hybrid mail company will handle all this for you. Essentially, everything you need to do is virtual, and the mailing company handles the physical side of things.
There are also advantages in terms of the quality of the service offered. We’ve all been in the position where staff members have had to remain behind to stuff envelopes, meet posting deadlines, run the franking machines etc. A hybrid service will understand how to send mail quickly and efficiently, ensuring a high quality of the service, all you have to do is build your correspondence online.
