The internet is generally a more attractive place than it once was and there are lots of reasons for this, for example Google is now better apt to index Flash websites. However, broadly speaking the best websites still have a solid text component.
Text is important for lots of reasons. It is crucial for the usability of your site and users tend to navigate via text links and obviously to garner the information they’re looking for from reading written content. Also, Google still looks to text in order to ascertain the relevancy of your website, i.e. looking at the recurrence of certain pertinent keywords.
Many website designers don’t understand what warrants well written text and so many site owners outsource to a professional writer or copywriter. Well written content is extremely important and if your site has lots of low quality text Google, and other search engines, may view the page or certain subpages as spam.
Whilst written text is certainly important many users scan websites and so scanable text is key. In practical terms this means that text should be split into easily readable chunks or paragraphs, of around four or five lines each. You should also use headings when writing blog posts etc so that users can more easily digest information.
Lots of website owners never change the text on their page, letting it stagnate. This may negatively affect your page’s ranking in the search engine and discourage return visitors. Instead, you should be prepared to write fresh content every few weeks or so. If you want more web design Leicester tips search for web design Leicester online.